Lead Engagement Score Tracker

Lead Engagement scoring for Salesforce with a configurable scoring flow, Engagement Weight custom metadata, and pre-built analytics (reports + dashboard). Deploy via Workbench — no managed package required.

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What it does

  • Scores Leads based on email/phone presence, source, and other criteria you define.
  • Sets Engagement Score, Tier (Hot/Warm/Cold), Score Reason, and Score Last Updated.
  • Includes Engagement Weight custom metadata to adjust points without editing the flow.

Why it helps

  • Gives reps a prioritized view of the highest-value Leads.
  • Out-of-the-box analytics spotlight what’s working by owner and tier.
  • No Apex required; designed for admins to configure.

What’s included

  • Metadata ZIP (Flow + package.xml + Custom Metadata)
  • Reports: Hot Leads (60+), Avg Score by Owner, Tier Distribution, Top 10 by Score
  • Dashboard: Lead Engagement Overview
  • Installation Guide (PDF)

Requirements

  • Salesforce Enterprise/Unlimited/Developer Edition
  • Access to Salesforce Workbench
  • Permission to deploy metadata and activate Flows

Install & Configure

  1. Deploy the provided ZIP via Workbench (Migrations → Deploy → Single Package).
  2. Activate the Lead Engagement Scoring flow and add the four fields to your Lead layout.
  3. Adjust weights in Setup → Custom Metadata Types → Engagement Weight as needed.
  4. Open the reports and the Lead Engagement Overview dashboard to verify analytics.

Screenshots

Salesforce Flow Builder: Lead Engagement Scoring (overview)

Flow Builder overview of the Lead Engagement Scoring flow.

Lead Engagement Overview dashboard with charts

Lead Engagement Overview dashboard.

Lead report showing Engagement Score by owner

Example report: Avg Score by Owner.

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Refunds: if the download fails or the asset is unusable in your supported edition, email [email protected] within 7 days.